Alba Market Days

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The quintessential Piemontese town of Alba is renowned not only for its truffles and fine wines but also for its vibrant market days, which offer far more than just opportunities for commerce; they are vital threads in the rich cultural fabric of the region. 🇮🇹 Every Saturday from approximately 6:30 AM to 2:00 PM the town's streets come alive with bustling stalls that offer a plethora of local products from fresh produce to handcrafted goods and of course, the famed white truffles. This weekly market caters to the locals for their weekly grocery needs as well as to visitors who are eager to explore the old Alba streets and experience life in Piemonte. The permanent shops in Alba are also worthy of discovery, with high fashion high quality specialties.

Something for Everyone

• Fresh, seasonal fruits & vegetables, flowers & herbs are are showcased in the grand covered pavilion at the main entrance.
• Local artisan cheeses like Toma & Robiola, meats & poultry, fresh fish and breads are celebrated in pop-up trucks on the perimeter for easy shopping.
• Piemontese delicacies such as hazelnuts, honey, preserves and of course when in season, white truffles are sold in the Mercato della Terra area which focuses on local, sustainable & artisan products.
• From handcrafted textiles to pottery, household items to leather goods & clothing, Alba offers unique, locally made items perfect for souvenirs or gifts.

Alba's Popular Events

• Fiera Internazionale del Tartufo Bianco d'Alba (International Alba White Truffle Fair): This world-renowned event takes place in the fall, attracting gourmands from around the globe to savor and celebrate the prestigious white truffle.
• The Vinum Food & Wine Festival transforms the historic center with wine tastings from the Langhe, Roero & Monferrato areas
  
• Jazz & Music Festivals are held throughout the year at different times. Truly a perfect way to enjoy this beautiful city.

Villa Mucci Tips

• Check the local calendar to align your visit with festivals or events for a richer experience.
• To enjoy the freshest produce and avoid crowds, it's best to arrive early in the morning, shop a bit then enjoy lunch at one of the many fabulous cafes
• Try Something New: Be adventurous and sample local specialties you haven’t tried before!