Alba, in the picturesque Italian region of Piemonte & province of Cuneo is celebrated for its vibrant market days. Every Saturday, the town's streets transform into a lively hub, offering local treasures such as fresh produce, artisan cheeses, and the renowned white truffles. These markets are more than shopping venues; they are cultural experiences that reflect Piemonte's rich agricultural heritage. 🧀🍇 This town of 30,000+ residents attracts locals for their weekly groceries, as well as tourists who can enjoy getting lost in the streets, having aperitivi in the piazza, or shopping in high end stores.